BBU Research

BBU Research

This is an article to investigate and report about "Binbo-Yusuri," to reveal what's all about BBU.

Chapter1. Introduction – Japanese "Binbo-Yusuri" goes to the world market

April. 7, 2009
Reported by KAYAC Inc. BBU researcher

*"BBU" is abbreviation of Binbo-Yusuri, meaning twitching leg, nerve shake, or restless unconscious leg movement.

Binbo-Yusuri is the constant movement of restless legs often done unconsciously. In most case, people conduct "Binbo-Yusuri" unconsciously and don't even know what he or she is doing unless someone point out. It is regarded as bad habit, since it gives negative image.

"Binbo-Yusuri" occurs all over the world, regardless country and age. But anyway it has negative image; bad manner or showing nervousness. But, only Japanese give this habit a name "Binbo-Yusuri."

But why does it have to be "Binbo-Yusuri," which literally translates as "poverty shake."

Binbo, or Poverty means having rugged life with less income and/or property. But in Japanese, it'is not something sounds distressful but it sounds OK somehow. There are many derivative words of "Binbo" but they neither sound seriously.

BBU Project intend to introduce different view on this world common bad habit with its Japanese name 「"Binbo-Yusuri."」

There are three possible origins for the word.

  • It may derive from the fact that a person with a twitchy leg looks like a poor person shivering in the cold.
  • Tendency of loan sharks to tap their feet impatiently when collecting debts from the poor.
  • In Edo-period Japan, it is said that twitchy legs were a telltale sign that one was being stalked by Binbogami, the god of poverty.

All three of them sound giggling, more than seriousness.

Though it's annoying, " "Binbo-Yusuri." " also sounds lovable at the same time.

Developing YUREX™ started from thinking "What if we can transducer it positive power."

And then, we met Maywa Denki who set up " BBU Theory," saying " "Binbo-Yusuri." " lead you to unconscious deep concentration.

We regard Binbo-Yusuri "origin of creativity" and investigate more.